CV

Skills

Content Strategy Project Management Campaign Management Branding SEO Process Development Website Design and Management
Stakeholder Engagement Marketing Strategy Program Development Trainings Meeting Leadership User Engagement Data Collection

Work Experience

May 2024 - Current

Senior Associate - Growth Marketing / DailyPay

Collaborated with Engineering, Product Marketing, Studio, and Data teams to lead the marketing launch of 4 new products, establishing a foundational process for cross functional collaboration.
Lead the ideation and development of a customer facing rotational calendar enabling coordinated multichannel
marketing to be implemented by Brand, B2C, and Client teams.
Alleviated data management by resolving tech integrations and conversion sourcing issues, providing the team with
clearer full funnel view of real time users, better enabling optimization and reactivity.
Established SOPs and QA standards along with developing project management to optimize team SLA’s from
12 weeks to 4 on projects, while increasing performance and efficiency.
Collaborated with strategic partners like Visa, Target, and McDonalds on events and marketing campaigns for
customers that increased enrollment by 3%.

November 2023-March 2024 (Contract)

Director of Marketing / Ukraine Aid International

Advanced end of year fundraising tactics enabling 160k raised in 1 month through organic email marketing.
Adapted processes for transitioning storytelling from operations to content engaging funders and communities more swiftly and authentically.
Built templated materials for email, social media, and website content enabling successful engagement.
Supported localized community organizing events with marketing materials and event pages.

November 2021- May 2024

Program Director / Worldwide Climate & Justice Education Week

Successfully initiated and executed a brand and website redesign, resulting in improved visual appeal, stronger messaging, and a more user-friendly experience.
Championed linguistic diversity and content accessibility for a global audience, contributing to the organizations mission for extended geographic engagement.
Led the entire organization through strategic planning sessions, shaping a clear Mission, Vision, and Goals.
Orchestrated a remarkable audience growth, expanding our contacts to 5000+ in just two years, exclusively through organic marketing efforts, with a 40% open rate and 5% CTR.
Seamlessly transitioned the team to a new CRM system, programming new tags, filters, and historical analytics to enhance data management.
Trained staff on the new database and its features, ensuring a smooth work transition.
Implemented standardized data collection and analytics reviews, enabling data-driven strategy adjustments.
Delegated work across 4 graduate interns, a team coordinator, and amongst the executive team.

Instrumental in achieving a successful 2023 Season reaching 60,000 stakeholders at 285 events across 61 countries.

2022-2023

Product Marketing Manager / Chicago Coalition for the Homeless

Coordinated and managed the production of a new programmatic app, a rebrand, and a website rebuild
effectively driving impact across three separate sub-brands of the organization.
Managed advocacy marketing efforts on Meta and Google, achieving a 4.3% CTR, 2.7% Conversion Rate, and adding 120,000 new audience members per quarter strengthening public opinion in polls supporting the organizing department’s yearly goals.
Devised yearly department budget through excel, compiling monthly spend, forecasting programmatic
expenses and negotiating new and existing vendor contracts.
Directed optimization of the 3 websites through Google Analytics and Wordpress analytics data.
Oversaw a full RFP, vendor selection, and project development for Streetlight Chicago App, including:
- Organizing and leading discovery sessions with 50+ stakeholders across individuals and strategic
  community partnerships fostered through organic outreach.
- Originating development steps to align vendors and stakeholders on the product launch. o Cataloguing progress in monthly status reports for executive leadership and board review.
Accelerated the redevelopment of the main brand website by providing internal stakeholders expertise on
UX design and web capabilities, enabling informed decision makers.

2020-2021

Senior Communications Manager / Common Energy

Coached a team of 15 people to become successful advocates to educate communities on our product.
Coordinated and executed events and communications between internal and external departments and co-brands, resulting in a 20% increase in sales through innovative lead generation strategies.
Designed, managed, and oversaw the distribution of various content, including blogs, informational flyers, PowerPoints, speeches, workshops, newsletters, and webinars.
Generated valuable feedback on brand voice and representation to support start-up needs.
Collaborated in building comprehensive training and onboarding processes for team members to become educated in company product.
- Including presentations, activities, 1:1 programming, and community building events.
Executed program development and communications strategy, ensuring consistent language about state programs and accurate representations of offerings while upholding brand’s story.
Managed Meta ads for our channel increasing job applicants to 200 a month.

2019-2020

Developed events, programming, and digital materials to facilitate climate conscious activities on campus that proved replicable with procedural documenting.
Explained water, waste, and food systems to campus community to enable an informed social environment for continued action. Built repeatable processes for this work to be continuous.
Set goals for the management of 15 team members which led to tangible impact in our community and energized individuals to continue to pursue change outside of work hours.

Office Manager and Program Designer / Bard Office of Sustainability